Join us to start creating a mindset of business leaders responsible for the future together
Develop and implement a PR strategy and improve your crisis response under the guidance of an expert with 18 years of experience
You will gain a set of knowledge and master practical skills that will help you develop your career in PR
All practical homework assignments are parts of a company's marketing plan, which you will develop based on your own case study. In the final, you will receive a ready-made marketing strategy for 1-5 years with tactical steps for its implementation.
Graduates of the course will be able to join the Cool Marketing Community. In the chat room, students will be able to ask questions about work challenges, share experiences, and learn about new developments in the field.
You will master marketing tools that will allow you to identify competitors' strategies, analyze internal resources and capabilities of the company as a source of sustainable competitive advantage. We'll talk about the portfolio analysis method for planning the development of the company's assortment and tools that will help you identify possible business growth strategies in the market.
Business Coach
Executive Doctorate Degree in Management and BA. Visiting lecturer, business practitioner, 20+ years of experience in management positions and entrepreneur.
We have partnerships with international
professional organizations that specialize in professional training and have unique and up-to-date quality programs for our students.
Join us to start creating a mindset of business leaders responsible for the future together