PR management

Learn the principles and structure of strategic marketing planning: from comprehensive marketing audit to brand positioning.

introduction

Create effective PR strategies in today's Ukrainian realities even with a small budget and take a step towards the position of PR director

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For who?

We recommend this course if you:

Current PR professionals

Develop and implement a PR strategy and improve your crisis response under the guidance of an expert with 18 years of experience

Specialists in related positions in marketing

You will gain a set of knowledge and master practical skills that will help you develop your career in PR

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features

Advantages and features of the course:

01. A ready-made marketing strategy

All practical homework assignments are parts of a company's marketing plan, which you will develop based on your own case study. In the final, you will receive a ready-made marketing strategy for 1-5 years with tactical steps for its implementation.

02. Community of marketers

Graduates of the course will be able to join the Cool Marketing Community. In the chat room, students will be able to ask questions about work challenges, share experiences, and learn about new developments in the field.

03. 10+ tools of a marketing strategist

You will master marketing tools that will allow you to identify competitors' strategies, analyze internal resources and capabilities of the company as a source of sustainable competitive advantage. We'll talk about the portfolio analysis method for planning the development of the company's assortment and tools that will help you identify possible business growth strategies in the market.

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COACHE

Teacher leading this course

Antonio Bruno

Business Coach

Executive Doctorate Degree in Management and BA. Visiting lecturer, business practitioner, 20+ years of experience in management positions and entrepreneur.

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Main Skills

  • Business Managment Mentoring (Paid & Organic)
  • Experience in the financial market
  • Strong communication skills
  • Presenting ideas and copy to clients
  • Actively conducts corporate training for 50+ companies
  • Researching audience needs
We believe the solution lies at the intersection of education and technology innovation.
About coach
certificate

It is difficult to obtain.
And it is valued by employers.

We have partnerships with international
professional organizations that specialize in professional training and have unique and up-to-date quality programs for our students.

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Register for the course

Join us to start creating a mindset of business leaders responsible for the future together

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